Alexandria’s Genesis, a solo exhibition by British-Nigerian artist Dian Joy, examines how digital folklore shapes self-perception and social ideologies, with a particular focus on the role of the gaze in perpetuating myths about the body. Stemming from a widely circulated fanfiction entitled Purple Eyes and Other Interesting Anomalies, written in 1998 by Cameron Aubernon, the exhibition delves into the internet myth of Alexandria’s Genesis.

This viral lore describes an idealised genetic condition, marked by pale skin, purple eyes, extended lifespan, immunity to disease, and freedom from bodily waste as well as unwanted hair growth. Although rooted in fiction, this myth gained widespread attention online, feeding a niche hysteria amongst those who believed they harboured this rare genetic code, and those who desired to embody its impossible traits.

Through an interdisciplinary approach that includes filmmaking, animation, and archival research, Dian Joy traces the roots of this myth, exploring how new media technologies harness the gaze as a disciplinary force to shape both individual selfhood and collective belief systems. By delving into these structures of seeing and being seen, Alexandria’s Genesis challenges us to question how contemporary communication technologies perpetuate desires for unattainable, often dangerous, and always racialised ideals of the body.

Read more about the exhibition here. Following the opening, the exhibition is unticketed and runs Tuesday to Sunday, 1 - 6pm until 12 Jan 2025.